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Tuesday, December 25, 2012

Who watches tv when they sit in front of computer 24/7?

but nobody cares

In good old days, one of the best method to sell off products efficiently will be doing advertising using tv, newspaper, pamphlet etc. But with the existence of internet and social network almost more than half of the people in the world barely leaves their computer/smart phones thus leave them have no time to bother about newspaper, or tv. Well, they won't miss out anything anyway with internet tv, news and pirates. These gave alot of disadvantage to most of the advertising agencies thus force them to change or dead.

when ads agencies desperates

In results of the advertisement revolution, many agencies had changed their focus from tvs/ old media to most of the teenagers favourite for example online games, social network etc. Since teenagers are believed to be easier to influenced by advertisements and with their willing to buy something is also the greatest targeting teenagers is what most of the advertisement agencies did. Online games are now implemented with in game ads to catches people eyes and collabration between games and products make greater success for promoting certain product comparing with old media. The same goes to social media too, ads in social media will get more attention and also might attract audience from all ages and groups too.

In conclusion, time flies and sometimes old method just simply don't work well. Things need to be changed to suit people's lifestyle and recent trends. The greatest success for advertising will always be the one that catches people eye and stays in people's mind. By combining creativity and experience it can be achieved without fail.

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